
Peter Reierson
Founder, CEO
Peter brings over 20 years of experience to Real Innovation, with a proven track record of building and scaling cutting-edge financial service platforms.
He started his career as a top-performing sales leader at E-financial, where his passion for teaching and mentoring others led to a successful merger with Fidelity Life Association. From there, Peter brought his leadership to Trulia, helping scale national software and ad sales, ultimately contributing to its $2.5B merger with Zillow.
Most recently, he played a key role in driving life insurance sales at Assurance IQ, helping lead the company to a $2.35B acquisition by Prudential.
Peter is passionate about treating clients the way he’d want to be treated. At Real Innovation, he sees the perfect intersection of expert guidance and smart technology making life insurance easier, more human, and more valuable for everyone.
World Class Service, on Your Terms
Protecting your family’s financial future means finding the life insurance policy that meets your unique needs and goals. Whether you have recently purchased a home, taken a new job, or welcomed a newborn into your family, your life and your loved ones are worth protecting. Real Innovation is life insurance tailored to you.
Cost Estimate
For a 40 year old in good health to get life coverage for 20 years. Your cost and eligibility may vary based on your health and other factors.

